Font creation for one specific use seems to become more and more common. Recently, Fontsmith was commissionned by M&C Saatchi to create a typeface specifically for a campaign that targets men over 40 years old to help them improve their health. In short, the campaign recommended them to drink less, eat better, exercise more, and […]
The post A typeface designed by Fontsmith for a health campaign appeared first on Designer Daily: graphic and web design blog.
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