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Courtesy of the artist and Pace Gallery
For the last two years, the Pace gallery has used a former Tesla showroom in Menlo Park, Calif., to showcase technology-driven or innovation-heavy installations in what they called a “pop-up gallery.” Exhibitions have featured work by Alexander Calder, Tara Donovan and the Japanese group teamLab.
Now, with that building slated for demolition in 2017, Pace is extending its bid for Silicon Valley clients by opening on April 27 in a much smaller — but more permanent — gallery space nearby in downtown Palo Alto.
“It was time to fish or cut bait,” said Marc Glimcher, president of Pace worldwide, which has branches in New York, London, Hong Kong and Beijing. “You can’t do a pop-up forever,” he said.
He said the choice of Palo Alto is “not about that whole internationalist plan of opening your gallery in every major city, which we certainly have been part of,” but about “trying to do something we don’t already do and reach a new community that is not being served right now.”
If that last part is debatable given Palo Alto’s proximity to galleries in San Francisco, it’s at least safe to say that the community is not being shown new works by James Turrell, who will be the focus of the gallery’s opening show. Pace in Palo Alto will have holograms and a new light installation by Mr. Turrell from April 27 to July 30, timed to coincide with its New York show of his early “corner projections” from the late 1960s.
After that, the gallery is considering “a Stieglitz-O’Keeffe show and maybe a classic Surrealist photography show,” Mr. Glimcher said. Some will run longer than others: “We are not going to keep to this idea that every show has to be open for five weekends.”
The new gallery will also have a viewing room to bring in “whatever great material we get from our estates — the Rothko estate, Calder estate, Kenneth Noland estate,” he said. “It’s easier for art to get in a plane and go to collectors than for them to get in a plane and go the art.”
He did not yet have a closing date for the Menlo Park showroom.
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